Designing Products People Actually Want to Use

Hi, I’m Faranak.

A product designer who enjoys making complex things simpler. Most of my work has been focused on fintech, e-commerce, and interactive experiences for younger audiences.

I’ve worked on products involving onboarding flows, trading experiences, and multi-role systems, where small design decisions can noticeably shape how people understand and use a product.

My approach combines UX thinking, interface design, and systems thinking to create experiences that feel clear, scalable, and intuitive. I enjoy working closely with product managers and engineers to turn complex requirements into practical product decisions grounded in real user needs.

I’ve been involved in end-to-end product design, from research and user flows to high-fidelity interfaces and design systems, always aiming to reduce friction without losing clarity.